Miami Valley Gaming, formerly Lebanon Raceway, is a racino in Lebanon, Ohio. The casino features slot games, restaurants & a harness racing track with a 1,000-seat grandstand. The track conducts live racing as well as simulcasting from harness North America seven days a week.
The most important aspect of Miami Valley’s goal for branding was to incorporate their company logo into as many garments as possible not only through embellishments but also design. A short window of production time was also required for opening day.
Logo inspired custom designed and manufactured uniforms are carried throughout the casino. The gaming floor shirt includes the logo shaped color blocked piece sewn into the garment. Cocktail floor servers are showcased not only using the pantone colors of the logo but also include a large embellished logo on the front of the garment.
The program has been well received by management, employees and Miami Valley customers promoting a casual, friendly, and fun casino. The uniforms fit that culture in the styling and the bright colors chosen.